Are you ready to Perform Automatic Business Processes with Advanced Insight?

Consistently, new technologies are introduced to increase business effectiveness and automatic business processes with improved insight are such an advancement. Thanks to scripted, rule-based workflows, content entry has gotten a whole lot easier.

Think about simple data with simple data entry. It is unrecognized and it has no meaning. When it’s captured, the process to understanding has begun.

The data can then be classified so it turns into information where important components are identified, and that can be used in transactions. When complete, data has transformed into information and then knowledge for the organization to improve their understanding.

As demonstrated in the chart below, the process of data being captured to becoming understood knowledge, leads you through the transformation from Enterprise Content Management to Customer Experience Management. This means that you are taking the information from a company view and understanding how it will be utilized to benefit customers and their needs—which drives customer loyalty.

automatebusinessprocesses

As another example, social media is data and companies are able to discover useful information to help maintain relationships and business partnerships—providing power to see concerns, complements, as well as feedback.

Using this methodology—Intelligent Document Understanding—will make your business more competitive.

For more information on Intelligent Document Understanding and automatic business processes and advanced insight, download our whitepaper.

Hayley

Integration of new information sources  

With modern technology continuously expanding, there are numerous ways to receive information – both structured and unstructured. Today, paper documents and mail are becoming outdated as sources such as social media, mobile apps, and Web sites take over in volume and significance.

These new information sources are known as “big data,” and they are explosively increasing.  Big data gives businesses more data that is available to be analyzed, which in return makes for better decision making.

However, many businesses find these sources to be “chaotic or difficult to manage,” according to AIIM’s report titled “State of the ECM Industry 2011.”  Paper documents are easy for businesses and organizations to manage because they are easily organized through a capture system.  But how does one organize a Tweet, e-mail, Web document, and a phone call all about the same thing?

For example, say you get in a car accident. You would take a picture on your Smartphone of the damage, call your insurance agency to explain what happened, e-mail the photos from your Smartphone, and depending on how you feel about your insurance company’s service, you might Tweet about your experience.

 

ImageThe insurance agency must then manually enter all of that data you provided to them into a unique customer claim case folder – which can be very tedious and time consuming.  Ultimately, this work will provide the insurance agency with instant photos of the case, instant communication with the customer, and overall details about the claim straight from the scene.

Businesses that are able to expand (and manage) their information sources with the proper solution will find that big data does not have to be time consuming and frustrating, but overall very rewarding.

 

Do you have any questions about multi-source integration?  Read more about this topic in our whitepaper.

Nikole

 

Speed + Accuracy = Satisfied Customers!

In today’s modern enterprise business landscape, implementing a strong formula for success is key to optimizing the customer’s overall experience when interacting with that business.  It’s crucial to have accurate, consistent, and compliant communication.  Furthermore, fast and efficient communications are expected from today’s “always on” customers.

The adoption and proliferation of digital communications, customers’ expectations have grown to unprecedented levels in this area of business. Unfortunately, this means these expectations of speed and efficiency are often the same regardless of the communication medium or channel with which they reach out to a business. This can cause some headaches when trying to match digital speeds for conventional, paper-based channels and documents.

Most organizations receive inbound communications via at least four channels (plus telephone) with multiple content types per channel. These channels typically differ greatly when it comes to customer response times and process efficiencies. In a recent study by Kodak Alaris and AIIM, organizations admitted to vast improvement needs based on communication and input channel:

How would you rate the speed of response from your organization when customers use the following channels? (N=260)

CEM_speed_of_response_WP_Kodak_Alaris

Adopting sound processes and gaining efficiencies through the implementation of modern technology can help your business stay at the cutting edge and meet these high customer expectations. Once all communications channels are integrated, and transactional, customer and content systems are interconnected, efficiency techniques and process improvements can be applied to enhance productivity, but more importantly to improve the overall customer experience.

Want to read more about this topic?  Download the free study by Kodak Alaris and AIIM.

How data recognition drives intelligent document understanding

How does scanning a QR code with your phone, make the device present the right Web page? This is possible due to a form of data recognition, which is an important factor of intelligent document understanding.

qrcode

Intelligent document understanding first happens when information from a paper form has been scanned and converted into an image. Once a document has been converted, then key relevant data elements of that document can be recognized. There are different ways to do this and recognizing key elements ranges from very fast and accurate, to time-consuming and not as accurate.

To expand further, there are five main techniques for reading the data needed off of documents.

Picture1

The first two techniques are fast and accurate, but only extract key information from the forms of data; they do not read the entire document.

  • Barcode- For instance, when you pick out items at the grocery store they all have individual barcodes that allow the cash register to recognize what item it is and charge the appropriate amount. This method is very fast and accurate but has a limited range of document types because you must complete printing at the source.

 

  • Object Mark Recognition (OMR)- This type of data recognition is found on items such as surveys, school tests and applications. OMR can only understand yes/no type questions, it then takes the written marks and converts them to data on a device. This is in the process of being replaced by online capture of information.

 

  • Optical Character Recognition (OCR)- OCR can recognize printed text, such as shipping labels, unlike OMR which could only recognize marks. This technique is very accurate with Latin-based characters and is still under development with Asian languages. Although it is accurate, it is very intense so it can be a slow form of data recognition on PCs.

 

  • Intelligent Character Recognition (ICR)/ Handprint recognition- The final two techniques are grouped together because they are the least developed and least accurate forms of data recognition. These techniques understand handwritten data but only accurate when using a limited vocabulary or information that can be matched to a database.

 

Any questions on how data recognition works for intelligent document understanding?  Read more about this topic in our whitepaper.

 

Nikole

Image source

Dealing with a whirlwind of sources, data, and formats

Businesses deal with a whirlwind of sources, data, and formats.  Do you agree?

Businesses deal with a whirlwind of sources, data, and formats. Do you agree?

Do you fondly recall the days of simplified document management? I’ve met many people who do.  But, just as Bob Dylan aptly said, “the times they are a-changin’.”

Just a couple of decades ago we were only processing forms, correspondence, receipts, purchase orders, and so forth.  They were all quite straightforward and arrived as pieces of paper.  We had it easy and probably didn’t think so at the time.  Am I right?

There was no need to worry about e-mail correspondence, Tweets, Facebook and LinkedIn posts, images from smartphones, SMS/text messages, or multiple other information sources that are now part of our wired and wireless, social media world.  Physical documents used to arrive at a company, were scanned, and entered into content management systems (CMS), and then accessed by or sent to the appropriate individuals, departments, repositories, or other appropriate destinations.  Frankly, today’s document management needs are overwhelming and there’s always more change to come.

Of course, the evolution of electronic CMS addresses a portion of today’s challenges and helps to automate and better govern information capture, management, and storage. But many aspects—such as multi-channel capture—remain cumbersome, due to the volume and complexity of formats and limitations of technology.

Today, there is innovative technology available to better aggregate disparate data and make it intelligently useful for the enterprise and automate business processes.  If this is the first that you’ve heard of this, I’d like to welcome you to the era of multi-source, multi-channel information insight.  It’s a bright horizon that includes advanced capture, intelligent document recognition (IDR), classification and data extraction, multi-channel capture, and other emerging solutions that go beyond paper to address that whirlwind of sources, data, and formats.

In my next few blogs I’m going to provide an overview of leading approaches to present and future business challenges, technologies that are available and evolving, real-world examples…really, and key considerations as well as questions to ask technology solution providers as you work to enhance business processes and investigate potential systems.  Sound good to you?  Stay tuned to this blog.

Times are a-changin’.  Do you welcome what that means for your business and its future?

Roland 

P.S.: Download our white paper to learn more about this topic.  It’s free!